You may know SWAG as the free promotional items given to trade show attendees or to customers and prospects to promote your company name and brand. Traditionally, SWAG is an acronym that stands for Stuff We All Get … marketing giveaways. It may surprise you to know...
Many business owners have a Marketing Plan, but unfortunately it isn’t written down. They may have an idea of what they want to do to market their products and services … and many have a dedicated marketing budget, but far fewer believe a written marketing plan...
The signs are everywhere – Now Hiring! Job Fair! Hiring Now … and We Mean Now! It’s a job seeker’s market for sure, making recruiting more complicated—and competitive—than ever. Recruiting and maintaining employees has become more difficult, and new and...
In a world where it seems that everyone is in a hurry and many may be distracted while driving, high visibility safety apparel (HVSA) can save lives. Road workers, highway construction employees, crossing guards, and others help ensure their safety when wearing high...
An effective Branding strategy begins and ends with one word: Consistency! Every company should have a brand style guide and it need not be complicated or burdensome. An effective branding strategy affects everything you do. It defines your brand, what your brand...
The off-season may be upon you soon. You may be wondering what, if any, effective marketing techniques you could be doing during a time when you may have less business and more time on your hands. If your business or industry is in “high gear” now, these ideas can be...
