Your brand on an item of apparel is a walking billboard for your company. When worn by customers, staff, and prospects, a logo-branded shirt, cap, or jacket, is noticed and prompts “top of mind awareness” for your company. ENOSIS Graphic Solutions has an immense...
Everyone knows that every January 1st is the day to make resolutions for the coming year. People agree, however, that most of our well-intended resolutions are discarded within a few months or even weeks of the start of the new year. One business resolution is so...
When used to determine viability of an expense or activity, ROI can be as valuable as a crystal ball. Return on Investment or ROI is an often-used term in marketing analysis. Basically, it is a key performance indicator to project and determine the profitability of...
This COVID-19 pandemic that we have been living through for more than seven months has affected our businesses in many ways. For some businesses, inertia has set in, making marketing fall in priority. For others, the ways in which the business approaches marketing...
Customer Engagement is the foundation of successful marketing and is especially important during this time of limited face-to-face opportunities to meet with customers. Almost overnight, we were forced into a new routine, one that eliminated in-person networking,...
Covid-19 may have made working from home a necessity but performing one’s duties virtually has been the norm for many workers since the technology has been available to do so efficiently. For those for whom this new workplace scenario is not routine, a home-based...
