Is it SWAG or Merch? Are they the same?

 You may know SWAG as the free promotional items given to trade show attendees or to customers and prospects to promote your company name and brand. Traditionally, SWAG is an acronym that stands for Stuff We All Get … marketing giveaways. It may surprise you to know...

It’s Crucial to be Seen!

In a world where it seems that everyone is in a hurry and many may be distracted while driving, high visibility safety apparel (HVSA) can save lives. Road workers, highway construction employees, crossing guards, and others help ensure their safety when wearing high...

Coming Back After COVID-19

It’s optimistic to believe that we are now seeing COVID-19 in the rear-view mirror and we don’t know how long the Coronavirus will continue to affect businesses and what pandemic survival strategies are here to stay. The return to “normal” will be gradual and...

One of the Best Ways to Increase Brand Recognition

Your brand on an item of apparel is a walking billboard for your company. When worn by customers, staff, and prospects, a logo-branded shirt, cap, or jacket, is noticed and prompts “top of mind awareness” for your company. ENOSIS Graphic Solutions has an immense...

Customer Engagement and Its Importance During Covid-19

Customer Engagement is the foundation of successful marketing and is especially important during this time of limited face-to-face opportunities to meet with customers. Almost overnight, we were forced into a new routine, one that eliminated in-person networking,...